Memorial Stadium Field Naming Rights Sold
Cal Media Relations
Posted Dec 5, 2013
Ryan Gorcey.

Cal sells naming rights to Memorial Stadium turf to private gaming firm Kabam for 15 years and $18 million.

The University of California has sold naming rights to its field to video game maker Kabam for a reported $18 million over 15 years, according to the New York Times.

Starting in 2014, the field will be named Kabam Field, in a first-of-its-kind deal by the University.

Kabam will get its name on two 25-yard lines, and signage on the 50-yard line.

The makers of "Kingdoms of Camelot" and "The Hobbit: Armies of the Third Age" will also establish a scholarship program, library donations, internships, executive exchanges and an "innovation lab" for developing projects, and an interactive gaming zone at the stadium.

Kevin Chou, Kabam's co-founder and chief executive, is a Cal alumnus, as are two of the other four co-founders.

Kabam is one of the leaders in free-to-play games, and was valued at $700 million in June. The company is expected to make an initial public offering in 2014 or later.

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